20 years after its creation, today WHO’S NEXT is the leading international fashion trade show for womenswear in Europe. In January and September, the event welcomes 50,000 visitors through its doors at the Porte de Versailles Exhibition Centre in Paris, with around 800 French and international ready-to-wear brands for them to discover.
WHO’S NEXT takes place alongside PREMIERE CLASSE, the leading accessory trade show.
Every season, WHO’S NEXT commissions talented artists to create the visuals of the communication campaign to share its inspirations.
Ready-to-wear brands are divided into 5 areas: Fame, Private, Trendy, Urban and Studio.
> Discover the distribution of the brands
Brands, buyers, journalists and trendsetters hailing from over 100 different countries come together to discover and set next season’s trends during 4 days of meetings, activities and parties.
To help professionals decode the new trends each season, Who’s Next has set up:
> The trends forum created by the trend office Martine Leherpeur Conseil
> The fashion show
> Themed conferences
> Fashion exhibitions
As a springboard for young creation, the trade show spots young French and international designers, through projects such as The Future of Fashion Program, organised in collaboration with the international web platform, Not Just A Label.
One of the missions of the trade show is to help professionals to understand the modern industry developments, through conferences and retail expert services dedicated to buyers.